If you're in insurance sales, for instance. A lot of people take off in December.
If you're in any type of sales business, in most cases, people take off in December.
If you're in the direct sales business, and you're recruiting people, December
can be one of the greatest months of recruiting. Why? Because money's on people's
minds. And you've got a way to show them how to make more of it!
They're out there and they're looking at their gift list one part of the time and
then they're looking at their budget. Their gift list and their budget; they don't
meet up. They're thinking about money. It's a great time to show them your opportunity.
If you decide December is going to be a big month, it's going to be a great
month.
What can you do to swim against the tide? What can you do to set yourself apart
from your competition?
See, if you're out there and you're running hard in December, people are going to
notice. Your customers are going to notice. Your prospects are going to notice.
You can also use December to get a running start on the New Year.
A lot of people wait till January before they ever sit down and start their goals,
for goodness sakes.
Well, I'll tell you what happens on January 1st for me and members of the Champions
Club. We zoom by the start line. While everybody else is trying to figure out when
they're going to get started, we're at a full-tilt sprint. We're running by. And
that's because we use December to get ready.
Evaluate the goals you worked on this year and you haven't made much progress
with. Did you put the wrong date on it? Sometimes the goal's not wrong, it's the
date that is wrong. So, we just reset the date. There's not a problem with that.
There's no loss of esteem for doing that. We just reset the date and we go after
it again.
Ask yourself, if I keep doing what I did this year, will success eventually
come? Sometimes the answer is, "we're just doing the wrong things." Did I engage
in the wrong activity?
Many times you're out there busy, you're working hard, but you're doing the wrong
things. What can I do differently next time I go after it? That's what you have
to ask yourself as you go into the New Year.
December is a month that can give you the greatest results you've had this year,
regardless. This is fourth and goal. This is your play. So, go for it. And never
forget —
it ain't over till it's over!